THE CLIENT
Headquartered in the US, our client is a retailer with operations across North America. It operates through 155 retail locations in 15 states.
As part of a major modernization program to grow the share of its e-commerce sales, the company’s strategy was to drive its Prequalify and LTO business (Limited-Time Offers).
BUSINESS CHALLENGES
To reduce its reliance on its legacy AS400 infrastructure, this client was looking to digitalize rapidly by implementing an e-commerce platform that inducted a high-quality, next gen architecture into the organization.
To achieve this, the client had selected the leading BigCommerce™ platform. They were looking for quick wins from this significant investment in their new enterprise-wide technology backbone.
The new enterprise infrastructure would run secure, scalable, stable code, and yet enable speed and flexibility through APIs. Another business-critical goal was that it would deliver a screaming-fast, Customer-First digital experience to customers.
The client was simultaneously rewiring their organization to concentrating on the three strategic pillars branding, marketing, and customer service, while moving logistics to a third party.
RECODE’S SOLUTION
The Recode team went into mission mode to deliver this enterprise transformation project as a 100% Agile execution, targeting business impact right from the get-go.
A greenfield implementation, we designed it to serve all BigCommerce functions cloud-first. All key e-commerce functionality rolled out included:
- My Cart and My Checkout
- My Credit
- My Account and PDP (product detail page)
- Search, Navigation, Home, and Category
- My Inventory and My Order
- My Personalization
- My Supply Chain and My Showroom
- Site Marketing, Email, and SMS
- CDP (customer data platform) integration.
Since this was an enterprise-wide modernization, we ensured that many “moving parts” were integrated to deliver a finely-tuned, high-performance business engine for this client:
- UX managed through Stencil Framework
- MuleSoft as the API management solution for key services, like Services Catalog, Pub-Sub Messaging, Secrets Management, and others
- Enterprise integration using Mule
- Native integration for Marketplace Apps
- A Marketing API to launch Responsys and Vibes that hosts/sends all emails for the business and integrate to both BigCommerce and Magento
- We custom re-engineered certain key modules, such as the Product Catalog, Credit Services, CDP, Inventory to craft specific functionalities for the client
- End-to-end automated testing built and leveraged for functional, performance, and load testing.
As IT partner to this client in its big bang modernization gameplan, we successfully delivered a scalable and responsive next gen architecture.
BUSINESS OUTCOMES
Our client leapfrogged its present clunky legacy environment to quickly gain a reliable, modern “screaming-fast” infrastructure that supports its business strategy. Our quick, 100% Agile, big bang integration was rolled out without major disruption well within the client’s target timelines.
- IT modernization has been a key driver powering the total retail sales increase of 22.7% in fiscal year 2022.
- Perhaps more importantly, we’re supporting the client’s objective of growing the share of its e-commerce business, where revenues jumped 171% to a record $71.3 million.
- Our successful integration strategy to integrate the many moving parts of this enterprise system is seen from the high availability rate of 99% for the secure APIs. High interconnectedness empowers users with sophisticated functionality and drives process throughput. It also enables the most-crucial “screaming-fast,” Customer-First digital experience that the client is targeting for its e-commerce clientele.
- By adopting the dropship capabilities of the new system, the client has realized a 30% increase in customer acquisition rates and 20% reduction in shipping costs. This supports the retailer’s strategic requirement of focusing on its brand and customer experience (CX), and outsource logistics and shipment to specialist vendors to drive its e-commerce growth plans.
Indeed, our modernization of the legacy architecture has introduced other multidimensional IT benefits:
- Reduced the client’s dependency on the old AS400 technology.
- Enabled a cloud-first architecture.
- Improved DevSecOps efficiency with automated build/deploy. Built-in code scans reduce our risk of being hacked as well.
- Increased compliance and security to meet organizational requirements and industry standards, which was missing before.
- We have achieved improved monitoring and actioning capabilities. By providing personalization and timely, high-quality reporting, we’re helping users realize valuable business insights.
Our client is all set to leverage its spanking-new, omni-channel SaaS platform to power its e-commerce business for 70% YOY growth.
MORE RECODE SERVICES
AI-Led Automation
With Industry 4.0 optimize operations and scale/speed up processing. Identify automation opportunities and infuse IT with intelligence and learning-driven solutions.
Data & Analytics
High-performance data engineering that helps you rapidly unlock value across systems. Drive both operations and business strategy with dynamic, reliable, scalable analytics.
Integration Services
Open up internal and external digital services with APIs. Interconnect seamlessly across partners and business units. Leverage our data engineering strengths!
Digital Commerce Solutions
Multi-channel customers and fast-changing demands. Adapt and scale in near real-time to predict, attract, engage, transact and service them with our solutions and expertise.
Quality Assurance Services
Go to market with confidence. Fail-fast QA services at every stage to support your growing business with efficient and stable products and services.
Computer Vision & Edge Computing
Leverage visual data, optimize your network, IOT network investments, digitize and automate operations. Empower managers with decision support. Leapfrog competition with our KamerAI platform.
DevOps
Let us manage and secure your IT deployments. We identify automation and optimization opportunities to save costs, help you scale, or increase speed-to-market.
RECODE SOLUTIONS AS YOUR IT PARTNER
We bring a Software-First approach to your objectives for achieving specific business results. You remain focused on business success, while we’re solutioning your digital transformation journey. Let’s show you how we’re helping clients succeed.
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RECODE SOLUTIONS
India
2nd Floor, Magnum Block,
Phase 2, Chennai One IT SEZ,
Pallavaram – Thoraipakkam 200ft Road, Thoraipakkam, Chennai 600097
Ph: 044 6610 7300
USA
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Houston, TX 77042
Email: info@recodesolutions.com
Australia
RECODE SOLUTIONS PTY LIMITED
Level 14, 440 Collins Street,
Melbourne Vic. 3000
ABN 88 645 507 802
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