THE CLIENT
Discover how Our Client, a leading homebuilder based in Arizona, transformed its digital marketing strategy with the help of cutting-edge technology. In this blog post, we’ll delve into the challenges Our Client faced, the innovative solution provided by Recode, and the remarkable outcomes that ensued.
Our Client has been a prominent player in the homebuilding industry for over four decades, delivering more than 175,000 homes and contributing to the development of robust communities. The company, headquartered in Arizona, sought to enhance its digital marketing initiatives to generate more leads and effectively connect with potential customers in an evolving business landscape.
DIGITAL MARKETING CHALLENGES
As Our Client expanded its business, it encountered challenges in its digital marketing efforts, particularly in creating compelling content for property listings. The sales team, responsible for content creation, struggled to provide detailed and attractive descriptions, hindering the effective marketing of the properties.
RECODE’S SOLUTION
Understanding the client’s vision to market properties with detailed features, Recode introduced an AI-powered solution—the Gen AI-powered BOT. This automated bot proved to be a game-changer for Our Client.
How the BOT Operates:
The Gen AI-powered BOT streamlined the content creation process by:
- Creating contextualized and highly effective marketing content in minimal time.
- Generating short descriptions with relevant geographical data, offering customers contextual property details.
- The BOT utilized a custom Python module integrated with the MS COCO Model to process property images, extracting detailed features. Recode’s meticulous training of this module with a 20GB dataset of images ensured accuracy. The extracted details were then fed into OpenAI’s GPT-3.5 Turbo to generate comprehensive image descriptions.
BUSINESS OUTCOMES
Implementing the Gen AI-powered BOT resulted in significant success for Our Client:
Streamlined Process: The bot autonomously created comprehensive property listings, including detailed features and descriptions.
Comprehensive Property Descriptions: The generated listings provided in-depth information about the property, covering even the smallest details such as cabinets, counters, ceiling lights, lawn, and flowers.
Improved Marketability: By extracting information about the property location from the public domain, the bot enhanced the marketability of the listings.
BENEFITS TO THE BUSINESS:
Our Client reaped several benefits from Recode’s innovative solution:
Effortless Content Creation: The sales team now simply uploads property images and addresses, leaving the bot to handle the rest.
Rapid Content Generation: High-quality, consistent listings are generated within seconds.
Targeted Marketing: The listings effectively reach the right audience seeking exclusive properties.
CONCLUSION
Recode’s AI-powered solution not only empowered Our Client to overcome digital marketing challenges but also revolutionized their process, enabling them to effortlessly create compelling content and establish a robust brand identity in the competitive homebuilding industry.
MORE RECODE SERVICES
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